If you are an Instagram addict you will sooner or later wonder ” How can I have more infos about my followers ?”. And you know what ? That’s a great question.

Why is it important to know your audience ?

Knowing your audience is primordial. It will help you to know who likes your content, know their age, their gender etc… So you can adapt your words.

Knowing your audience will also help you to post a the right time.

Let me explain … There is an important factor that you must be aware of if you want your posts to go viral. It’s the time frame.

When you post a brand new pictures on your instagram profile, the more likes you’ll get in the firsts 5 minutes the more likes you’re likely to get after. Which means that if you want to go viral, you need to post at the right time.

How can I Know when I should post my content ?

The first method is absolutely free. And the only thing you have to do is to turn your personal account into a business account. To do that, you need to have a facebook page that you can link to your instagram account.

Once it’s done, open your Instagram app and click on Settings.

Click on account.

And click Switch to Business Profile/Professional Account and follow the next steps.

Now that you’re account is a business account, you can get this kind of stats :

On this screen you can know where your followers are coming from, which countries and which cities. And you can see when their are the most active on each days of the week.

So bottom-lines, if you want to have more chance to go viral, then post when your audience is the most active.

Get more advanced Stats for my Business on Instagram

If you are a company and you want to go further and get even more stats about your instagram accounts, then you should switch to a dedicated app.

You can find a ranking of the best instagram analytics tools here.

The main difference between those apps and the In-App Analytics of Instagram is that you can also spy on your competition.

You can see which posts are the most viral, when they post, who they target etc…

You can try most of those apps for free so you can try and see which one fit your needs.

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